Clean Air Matters

NAFA is the Global Source for Expertise, Education
and Best Practices in Air Filtration

Guidelines

Implement Industry Best Practices

Lara Jones
Founder & CEO
Be A Legend & G.R.I.T. Global™

2025 Technical Seminar Keynote Speaker Highlight

G.R.I.T. Through It™: The Science Behind Success
Thursday, April 3 | 10:10 am - 11:10 am

Join Lara, a 9-time STEVIE® award-winning leadership expert and creator of the Global G.R.I.T. System®, for an inspiring exploration of how grit drives success. Drawing on her personal journey and cutting-edge science, Lara will reveal the four essential components of grit that empower leaders and high achievers to thrive. Learn practical tools for building grit in sales, leadership, and teams, based on her proven frameworks and real-world examples.

Discover how to create aligned, high-performing teams, lead with resilience, and foster a culture of excellence. Attendees will leave equipped with strategies to conquer adversity, push through challenges, and achieve extraordinary success. Lara’s dynamic, science-backed approach will inspire you to push beyond limits and elevate your personal and professional growth.

Join us in Tempe, AZ | April 2 - 3

NAFA's Focus:

Clean Air Matters

There has never been a more critical focus on indoor air pollutants, airborne illness, and air quality in the built environment than there is now in this post-pandemic era. Building owners, facility managers and business owners must understand that running a “healthy building” encourages happy, productive workers to return to the office and promotes a healthy bottom line.

NAFA encourages buildings and facilities executives to seek a “clean air audit” and improve air filtration, much like they do when integrating green/sustainable building practices such as LEED and Fitwel® to create healthy, more productive workplaces. #CleanAirMatters